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	<title>Ranacorp.com - Business Blog &#187; e-commerce</title>
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	<link>http://www.ranacorp.com</link>
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		<title>How you can optimize your business with Google Analytical Tools</title>
		<link>http://www.ranacorp.com/2009/02/13/how-you-can-optimize-your-business-with-google-analytical-tools/</link>
		<comments>http://www.ranacorp.com/2009/02/13/how-you-can-optimize-your-business-with-google-analytical-tools/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 04:44:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[goal settings]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[optimize web site]]></category>
		<category><![CDATA[webmaster tool]]></category>

		<guid isPermaLink="false">http://www.ranacorp.com/?p=37</guid>
		<description><![CDATA[Once you’ve added the Google Analytics  code to your website, it is time to optimize its process to provide  you important market data useful in developing your business. The first  thing you need to do is create a goal. In general, goals consist of  tracking your visitor’s activity. Your goals will [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Calibri; font-size: small;">Once you’ve added the Google Analytics  code to your website, </span><span style="font-size: 11pt; line-height: 115%;"></span><span style="font-family: Calibri; font-size: small;">it is time to optimize its process to provide  you important market data useful in developing your business. The first  thing you need to do is create a goal. In general, goals consist of  tracking your visitor’s activity. Your goals will revolve around getting  clients to a certain page on your website. It could be the “Thank  You” page that indicates you’ve made a sale or it could be the “Sign  Up” page for gathering email addresses. In Analytics, goals enable  you determine how to budget your money and what activities you need  to focus on more.</span></p>
<p><span style="font-family: Calibri; font-size: small;">Setting Up Goals</span></p>
<p><span style="font-family: Calibri; font-size: small;">Setting up goals is easy. The first  step is to access the Analytics <strong>Overview</strong> page. This should be  the first page you see upon signing in. To the right of the website  you want to make goals for, you should see a blue <strong>Edit</strong> link.  Click <strong>Edit</strong> and scroll down to the <strong>Conversion Goals and Funnel</strong> section.  Choose the first goal (you can set up 4 goals) and click  the <strong>Edit </strong>button. </span></p>
<p><span style="font-family: Calibri; font-size: small;">Enter Goal Information</span></p>
<p><span style="font-family: Calibri; font-size: small;">You’ll want to turn your goal <strong> On</strong>, then choose a <strong>Match Type</strong>. The <strong>Match Type</strong> is useful  if the pages you want to track traffic on are static (i.e. <a href="http://www.alwaysthisurl.com/" target="_blank">www.alwaysthisurl.com</a>)  or are dynamic and produce a number for each visitor (like a receipt  page). Static pages use the <strong>Exact Match</strong> option and dynamic pages  use the <strong>Head Match</strong> option.</span></p>
<p><span style="font-family: Calibri; font-size: small;">Next, enter the URL for the goal and  then name the goal. Name it something you will remember. Check whether  or not the URL is case sensitive. Lastly, enter the value of each transaction  you convert into a goal in the <strong>Goal Value</strong> section. Now click <strong> Save Changes</strong> on the bottom of the page and your goal is set up.</span></p>
<p><span style="font-family: Calibri; font-size: small;">Bounce Rate</span></p>
<p><span style="font-family: Calibri; font-size: small;">One area you may want to watch if you  find yourself struggling to meet your goal is your Bounce Rate. The  Bounce Rate is the percentage of people who leave your site without  having left the initial page they visited. If your bounce rate is high,  chances are that something on the entry page is causing them to leave. </span></p>
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		<item>
		<title>Promote Your Shopping Web Site</title>
		<link>http://www.ranacorp.com/2009/01/29/promote-your-shopping-web-site/</link>
		<comments>http://www.ranacorp.com/2009/01/29/promote-your-shopping-web-site/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 03:38:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Shopping]]></category>
		<category><![CDATA[add link]]></category>
		<category><![CDATA[add shopping site]]></category>
		<category><![CDATA[buyonclick.com]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online shopping sites]]></category>
		<category><![CDATA[paid directory]]></category>
		<category><![CDATA[shopping web directory]]></category>
		<category><![CDATA[submit site]]></category>

		<guid isPermaLink="false">http://www.ranacorp.com/?p=25</guid>
		<description><![CDATA[You have taken the first steps  to building your online shopping site. You’ve got vendors and merchandise,  your site is set up and secure enough for ecommerce, you’ve got product  descriptions, the perfect logo and a great site design. Now, just open  your virtual doors and let the customers start rolling [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption aligncenter" style="width: 478px"><a href="http://www.buyonclick.com/"><img title="Add Your Shopping Site" src="http://www.worldtradeindex.com/banners/online_shopping.jpg" alt="Shopping Web Directory" width="468" height="127" /></a><p class="wp-caption-text">Shopping Web Directory</p></div>
<p><span style="font-family: Times New Roman; font-size: small;">You have taken the first steps  to building your online shopping site. You’ve got vendors and merchandise,  your site is set up and secure enough for ecommerce, you’ve got product  descriptions, the perfect logo and a great site design. Now, just open  your virtual doors and let the customers start rolling in. </span></p>
<p><span style="font-family: Times New Roman; font-size: small;">Wouldn’t it be nice if it  really were that easy? Unfortunately, customers don’t just stumble  on your site. Search engine keyword optimization and word of mouth only  get you so far. Investing in advertising helps- but it’s expensive  and how do you know what site is best for posting your banner? What  keywords should you use for PPC advertising? <a href="http://www.buyonclick.com/">Buyonclick shopping directory</a> takes the  questions out of advertising and is the solution for all your marketing  woes.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">Buyonclick.com is a <a href="http://www.buyonclick.com/submit.php">directory  of shopping</a> sites. Their slogan say it all- “Online shopping made  easy.” Because the directory is dedicated to shopping sites, It sends customers who are ready to buy straight to your site and gives  your online shopping site worldwide exposure.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">There are dozens of shopping  niches for you to list your site in, and Buyonclick.com has an intuitive  navigation that makes it easy for shoppers to find your site. </span></p>
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