How you can optimize your business with Google Analytical Tools

Posted by admin in Business, Internet on Feb 13th, 2009 | no responses

Once you’ve added the Google Analytics code to your website, it is time to optimize its process to provide you important market data useful in developing your business. The first thing you need to do is create a goal. In general, goals consist of tracking your visitor’s activity. Your goals will revolve around getting clients to a certain page on your website. It could be the “Thank You” page that indicates you’ve made a sale or it could be the “Sign Up” page for gathering email addresses. In Analytics, goals enable you determine how to budget your money and what activities you need to focus on more.

Setting Up Goals

Setting up goals is easy. The first step is to access the Analytics Overview page. This should be the first page you see upon signing in. To the right of the website you want to make goals for, you should see a blue Edit link. Click Edit and scroll down to the Conversion Goals and Funnel section.  Choose the first goal (you can set up 4 goals) and click the Edit button.

Enter Goal Information

You’ll want to turn your goal On, then choose a Match Type. The Match Type is useful if the pages you want to track traffic on are static (i.e. www.alwaysthisurl.com) or are dynamic and produce a number for each visitor (like a receipt page). Static pages use the Exact Match option and dynamic pages use the Head Match option.

Next, enter the URL for the goal and then name the goal. Name it something you will remember. Check whether or not the URL is case sensitive. Lastly, enter the value of each transaction you convert into a goal in the Goal Value section. Now click Save Changes on the bottom of the page and your goal is set up.

Bounce Rate

One area you may want to watch if you find yourself struggling to meet your goal is your Bounce Rate. The Bounce Rate is the percentage of people who leave your site without having left the initial page they visited. If your bounce rate is high, chances are that something on the entry page is causing them to leave.

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